Worldwide Issue

"There is an ethical approach which protects a basic tenet of our identity if customization isn't an option. A non-human name."

@HumanAlexas

"Amazon failed to consider ethics when they named their AI assistant “Alexa”."  

@FormerAlexa

"This isn't rocket science. People are entitled to have full use of their name. Any product making that difficult is unethical."

@AfterAlexa

"In this day and age creating a product that excludes people is so morally wrong and unethical. Wake up Amazon! You’ve created a monster. Now rectify the problem and rebrand!"  

@MyNameIsAlexa32

"What does it say about our society, if we allow corporates to use our names as voice commands? Amazon, Rebrand Alexa!"

@AlexaHumanBeing

"Name discrimination refers to a form of prejudice where an individual is negatively discriminated against on accounts of their name." 

@Change4Alexa

"Alexa is a HUMAN, not a wake word for a subservient bot. Respect for people. Inclusion. Reclaim your name."  

@ProtectAlexa

"I am calling on all Alexas of the world to unite and take back what is rightfully ours." Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones."

@StandUpForAlexa

"Mother of a child whose name has been hijacked by a multibillion pound company without any thought for the welfare and mental health of Alexas around the world."  

@MotherOfAlexa