Grassroots Movement
In 2019, a grassroots movement which included parents of Alexas, Alexas and allies began collaborating, researching and raising a red flag about the negative outcomes of using a human name as the default wake word.
Alexa Coalition
In April 2022, Alexa Coalition was formed to further advocate for change and best practices in voice technology and education. Advocating for implementation of corporate social responsibility and appropriate standards remains a focal point of this movement.
People named Alexa, as well as Parents of Alexas {& Similar Names}
Your voice does matter. Amazon executives, the "Alexa" team, technologists, AI Ethicists, educators and the general public need to be aware of this serious voice tech issue so appropriate voice tech standards are implemented as this accelerates. Hundreds of stories from Alexas {and those with similar names} and their parents have been compiled, yet many unknown stories exist. Consider adding your voice to this discussion and sharing your story. Your privacy will be honored.
